TRANSFORMING BRAND EXPERIENCES: An IBM Case Study
During the past decade, experts in human thought and behavior have made great advances in understanding how people learn and form relationships. But many of their insights have not yet been incorporated into the mainstream of the experiences we create. In 2010, George P. Johnson—on behalf of IBM Corporation—challenged the ‘event experience’ status quo by tapping into the knowledge of such experts from a wide variety of fields. And in this session, we let you in on that journey and share select concepts and practice activation tips that help form the basis for a fundamental transformation of experience marketing.
Speaker: Ben C. Roth
Follow the Money: The Future of Meetings and Events
While we need to sell these amazing new meeting ideas to our leaders, they still need to work, create value for the organizers and keep attendees coming back for more. Learn what are the emerging trends, jobs and events that will actually pay off.
Speaker: David Adler
Mobile Learning and the Role of the iPad: A Turning Point In the Learning Industry
The adoption of the iPad in the corporate market has dramatically shifted the way that we think about corporate training as well as mobile learning. Sales, marketing, and other client facing business professionals in companies big and small are using the iPad and other mobile devices to change the way they work on a daily basis. This workshop will focus on some of the current trends in mobile learning, how the iPad has impacted some of these trends, and practical tools and tips for integrating these powerful new devices into your corporate environment with a specific focus on improving the performance of your people.
Speaker: Casey Collins
Evolving the Dale Carnegie Brand and Learner Experience
Dale Carnegie Training is celebrating its 100th anniversary proving that its core offerings – traditional face-to-face classroom trainings – work. To evolve its brand and learner experience, Dale Carnegie is looking to determine the best integration of social media tools in its offerings. The goal of these tools is to enhance brand perception as a thought leader, reinforce learning and increase learner transfer by getting participants and trainers collaborating.
This session will describe how the North Central Dale Carnegie group is currently piloting social media into its learning and development programs. Then, we will turn the tables over to you and let you tell us what you think we should be doing.
Speaker: Mike Scott
