Social Media Pecha Kucha Springboard
Why mess with success? Well, we can’t resist experimenting with a couple of tweaks. After last year’s highly successful and entertaining Pecha Kucha (20 slides x 20 seconds) presentations on a wide variety of event topics, we’re going to do it again with two changes. First, the all-new presentations will be on the intersection of social media and events. And second, we’ll follow up the presentations with simultaneous small group discussions, led by the presenters, to cement and expand our learning.
Speaker: Adrian Segar
The Little Monsters of Social Media Strategy
Social media strategy is an oft misunderstood part of a comprehensive marketing plan for events…just like Lady Gaga’s “Little Monsters,” social media strategy seeks creativity and recognition. Follow along as we explore the black mascara and fishnets of social media planning and discover why identifying objectives is necessary, but pants are not.
Speaker: KiKi L’Italien
Social Media Measurement & ROI
So you’ve got your Facebook page setup and are putting Like buttons all over your website. Now what? Your boss wants to know how it’s going (and so do you) but how do you measure the impact on your business and clearly demonstrate the value and ROI of your social efforts?
This workshop will show you how to approach social media measurement and help you identify the key metrics that you should be looking at to determine success. You will also learn how capturing this data can help you make business decisions that guide your social media strategy and drive results.
Speaker: Justin Ramers
