If you are interested in supporting a local esports team, charity to improve your profile or a financial support for an esports event then getting a sponsorship is the best choice for you. Though you can get significant rewards for the commercial status of your event through esports sponsorship but it is not easy always to get a good deal without a good and potential mediator to contact a sponsor successfully. So, if you are looking for an Esports sponsorship checkout this agency
Things to be considered
There are certain other things to be considered before you get an esports sponsorship finalised through an agency. They may include the type of sponsorship you want for your esports event as various types of sponsorships are available these days like:
Title sponsorship: The sponsorship of this type is considered as the best as the brand offers 75% to 100% of the funds for an esports event, team or player by giving its brand name. This sponsorship provides extensive rights to the sponsor like taking decision about the promotional activities through the players or participation of the other sponsors on an event.
General sponsorship: It is the second largest type of sponsorship after title sponsorship as it provides 50% to 75% funds to the esports team, event or player. The sponsor gets the rights of usage of media to ensure the presence of its own brand on the advertisement of the event.
Official sponsorship: The sponsor offer 20% to 50% funds in this type of esports sponsorship and usually focuses on raise a part of these funds through other sources like accommodation or insurance etc.
Technical sponsorship: The esports sponsorship of this kind supports a team or event with 10% to 20% of the funds in the form of hardware, equipment and other services and products. Normally esports get this type of sponsorship.
Informal and participating sponsorship: The brands involved in this type of esports sponsorship support the events or teams to a limited level say up to 10% of the funds. In this way they offer informal support through media coverage or public relation activities.
Things to expect through esports sponsorship
Sponsorship is not related to you: A company offers esports sponsorship not for you but for an organisation or event which can provide audience to the sponsor to achieve its target of marketing its brand. A sponsorship is like a product which the sponsor sells to the organisation or the event by funding the great idea or opportunity it is providing.
Benefit focused sponsorship proposals: A proposal for esports sponsorship is normally focused on the benefits of the sponsor like commercial promotion and return of investment, regardless of the size of sponsorship.
Get the right proposal: The proposal of esports sponsorship should be made to the prospects that can provide the values and audience required by the sponsor. It will help the sponsor not only in marketing its products to the targeted audience but also help in promoting the brand through his experience.
Meaningful engagement of the audience: Instead of confining the esports sponsorship to the placement of logo on the clothes and banners of the team the sponsor should go beyond it to engage the audience purposefully and creatively. For the success of your esports sponsorship you will have to work with the sponsor to help him achieving his goals.
Understand the prospects: The esports sponsorship proposals should be customisable so that you can generate sufficient funds from your sponsor. You can build good relationship with your sponsor by understanding his budget and type of his business.
Management of accounts: Proper management of the accounts can help in making your esports sponsorship relationship successful. The positive effects of these successful sponsorship relations will help you to get funds for your sports activities continuously for long time.
Obtain aid: In fact the term sponsorship is not easy to understand as it does not mean only to ask for funds for your great opportunity or business idea. Along with funding your event a successful esports sponsorship can also help in developing beneficial relationship between the sponsor, your organisation and its admirers who can value your event significantly along with providing targeted audience to the sponsor.
So, to develop a successful relationship with your sponsor and to get more information, training and consultation about esports sponsorship you should contact this sponsorship agency.