Detailed Program 2011


August 25, 2011

Time Topic Leader
7:30 Registration Opens
8:00 Opening Remarks
8:15 TRANSFORMING BRAND EXPERIENCES: An IBM Case StudyDuring the past decade, experts in human thought and behavior have made great advances in understanding how people learn and form relationships. But many of their insights have not yet been incorporated into the mainstream of the experiences we create. In 2010, George P. Johnson—on behalf of IBM Corporation—challenged the ‘event experience’ status quo by tapping into the knowledge of such experts from a wide variety of fields. And in this session, we let you in on that journey and share select concepts and practice activation tips that help form the basis for a fundamental transformation of experience marketing.


Ben C. Roth
9:15 The Great Event Camp ChallengeThe Great Event Camp Challenge is intended to get you actively involved – whether you are live in Minneapolis, in a POD, or attending virtually online.  You will form teams, tackle challenges to earn points and badges. Hopefully, you will lead your team to Event Camp glory! Kurt Nelson
9:30 Campfire Session & Break
10:00 Innovation Learning Block
What happens when you bring award winning event designers, improv experts, virtual hosts and event technology gurus together? Startling thinking on innovation AND a ton of fun!Session Descriptions
 Ryan HansenJenise FryattGlenn Thayer

Eric Olson

12:00 Lunch
1:00 Virtual/Hybrid Learning Block
Virtual & Hybrid Meetings are a new paradigm for most event professionals. You’ll appreciate the road-tested strategies and practical case studies that help you create remarkable Virtual & Hybrid Events.Session Descriptions
 CeCe LeeLynn RandallAndrea SullivanErica St. Angel
3:00 Mobile Technology Learning Block
Mobile devices are standard equipment with most meeting attendees. How can we keep attendees off of email and harness this power for our events? How can we harness mobile technology for our meeting planning process? This learning block will dive into mobile strategies, apps and case studies for using mobile technology in events.Session Descriptions
Ruud JanssenEllen DudleyBob VaezElizabeth Henderson
5:00 End of Education Sessions
6:30 Reception

Day 2 -August 26, 2011

Time Topic Leader
7:30 Registration Opens
8:00 Opening Remarks
8:10 Social Media Learning BlockOur use of Social Media as a marketing tool and engagement tool in events is evolving. We are beyond Facebook, Linkedin and Twitter. This learning block helps you keep pace with the latest strategies, technology and measurement approaches for events.Session Descriptions


 Adrian Segar

KiKi L’Italien

Justin Ramers

9:30 Campfire Session & Break
10:00 Future of Meetings Learning Block
Finally, we will pull together all of the pieces. We answer the questions: What is the iPad doing to Mobile Learning? What are traditional traning organizations doing to incorporate social media into their learning and development programs?After that, we wrap up with a discussion of what’s next? We talk about the emerging trends that are going to influence the future of events.Session Descriptions
David Adler

Mike Scott

Casey Collins

Deb Roth

12:00 Lunch
1:00 The Great Event Camp Challenge: Redzone
Finally, we will pull together all of the pieces. We will leverage what we have learned as a team over the past 2 days and complete two last challenges. These challenges will help capstone the event experience and determine if your team will win the Great ECTC Challenge.
Kurt Nelson
2:00 Event Ends

One Response to Detailed Program 2011

  1. Pingback: Sonic Foundry to Webcast Groundbreaking Meeting Innovation Lab; Event Camp …

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